"If you can't measure it, you can't improve it."
⏤ Peter Drucker
By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.
Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for founders and product managers everywhere.
The best part of this book is that you will find a reference list of metrics for each of the following business models:
E-commerce
SaaS
(Software as a Service)
Mobile App
Media
or Blog Site
User-Generated Content
(e.g. Reddit, Pinterest, YouTube, ...)
Two-sided Marketplaces
(e.g. eBay, Etsy, AirBnB, Uber, ...)
About the authors
Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy.
In 2001, he co-founded Coradiant (acquired by BMC in 2011)
After the acquisition, he has helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies.
Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses.
The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators.
Ben is the author of "Instigator Blog", and regularly speaks at startup conferences.
He's currently VP Product at GoInstant, which was acquired by Salesforce
in 2012.
"If you can't measure it, you can't improve it."
⏤ Peter Drucker
By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word. Focusing on the One Metric That Matters to your business right now gives you the focus you need to move ahead--and the discipline to know when to change course.
Lean Analytics lays out practical, proven steps to take your startup from initial idea to product/market fit and beyond. Packed with over 30 case studies, and based on a year of interviews with over a hundred founders and investors, the book is an invaluable, practical guide for founders and product managers everywhere.
The best part of this book is that you will find a reference list of metrics for each of the following business models:
E-commerce
SaaS
(Software as a Service)
Mobile App
Media
or Blog Site
User-Generated Content
(e.g. Reddit, Pinterest, YouTube, ...)
Two-sided Marketplaces
(e.g. eBay, Etsy, AirBnB, Uber, ...)
About the authors
Alistair Croll is an entrepreneur with a background in web performance, analytics, cloud computing, and business strategy.
In 2001, he co-founded Coradiant (acquired by BMC in 2011)
After the acquisition, he has helped launch Rednod, CloudOps, Bitcurrent, Year One Labs, and several other early-stage companies.
Benjamin Yoskovitz is a serial entrepreneur with over 15 years of experience in web businesses.
The co-founder of Standout Jobs and Year One Labs, he is also an active mentor to numerous startups and startup accelerators.
Ben is the author of "Instigator Blog", and regularly speaks at startup conferences.
He's currently VP Product at GoInstant, which was acquired by Salesforce
in 2012.