From the author of the popular blog storytellingwithdata.com, this book teaches you two things:
1. the fundamentals of data visualization
2. how to communicate effectively with data
You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging
, informative
, compelling story
. Specifically, you'll learn how to:
Understand the importance of context
and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience's attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling
to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
When compared to Tufte's The Visual Display of Quantitative Information, Storytelling with Data is more immediately applicable to day-to-day business problems due to its catalog of more practical examples.
About the author
Cole Nussbaumer Knaflic is a highly respected author in the data visualization community.
Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on Google
's People Analytics team.
At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs.
Cole has a BS in Applied Math and an MBA, both from the University of Washington
. (Source: LinkedIn)
From the author of the popular blog storytellingwithdata.com, this book teaches you two things:
1. the fundamentals of data visualization
2. how to communicate effectively with data
You'll discover the power of storytelling and the way to make data a pivotal point in your story. The lessons in this illuminative text are grounded in theory, but made accessible through numerous real-world examples—ready for immediate application to your next graph or presentation.
Storytelling is not an inherent skill, especially when it comes to data visualization, and the tools at our disposal don't make it any easier. This book demonstrates how to go beyond conventional tools to reach the root of your data, and how to use your data to create an engaging
, informative
, compelling story
. Specifically, you'll learn how to:
Understand the importance of context
and audience
Determine the appropriate type of graph for your situation
Recognize and eliminate the clutter clouding your information
Direct your audience's attention to the most important parts of your data
Think like a designer and utilize concepts of design in data visualization
Leverage the power of storytelling
to help your message resonate with your audience
Together, the lessons in this book will help you turn your data into high impact visual stories that stick with your audience. Rid your world of ineffective graphs, one exploding 3D pie chart at a time. There is a story in your data—Storytelling with Data will give you the skills and power to tell it!
When compared to Tufte's The Visual Display of Quantitative Information, Storytelling with Data is more immediately applicable to day-to-day business problems due to its catalog of more practical examples.
About the author
Cole Nussbaumer Knaflic is a highly respected author in the data visualization community.
Her unique talent was honed over the past decade through analytical roles in banking, private equity, and most recently as a manager on Google
's People Analytics team.
At Google, she used a data-driven approach to inform innovative people programs and management practices, ensuring that Google attracted, developed, and retained great talent and that the organization was best aligned to meet business needs.
Cole has a BS in Applied Math and an MBA, both from the University of Washington
. (Source: LinkedIn)