The Everything Store tells the story of how Amazon.com
took one of the first and largest bets on the Internet 20 years ago and won.
Jeff Bezos
, Amazon's founder and CEO, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and as-fast-as-possible delivery at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that has never been revealed.
Brad Stone, the author, enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. Many core elements of Amazon culture are all covered in details in this book:
6-pager
pitch (a.k.a. Press Release + FAQ pitch)
Working-backwards
methodology (a.k.a. starting from the customer first )
Amazon's Leadership principles
(i.e. 'Customer Obsession', 'Invent and Simplify', 'Bias for Action', and 10 more)
Amazon flywheel
(i.e. the virtuous cycle that fuels growth at Amazon)
and many more.
Brad Stone also provide origin stories of many business concepts that are now carry the 'The Amazon Way' brand. For example, he explained that Bezos got the idea of the business flywheel from Jim Collin's Good To Great book and turned that into the Amazon flywheel
:
Last but not least, the back stories of the inception of iconic Amazon products like Amazon Prime
subscription and Amazon Kindle
are covered in-depth.
So, if you're curious about how Amazon
works, this is the book to read.
About the author
Brad Stone is senior executive editor of the global technology group at Bloomberg News
and based in Bloomberg's San Francisco bureau.
Previously, Stone was a senior writer for Bloomberg Businessweek for which he has written numerous in-depth cover stories on leading technology companies, including Apple
, Google
, Facebook
, Twitter
, Yahoo
and Amazon
.
Prior to Bloomberg, he was a reporter for The New York Times
and Newsweek
magazine. (Source: Wikipedia)
The Everything Store tells the story of how Amazon.com
took one of the first and largest bets on the Internet 20 years ago and won.
Jeff Bezos
, Amazon's founder and CEO, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and as-fast-as-possible delivery at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that has never been revealed.
Brad Stone, the author, enjoyed unprecedented access to current and former Amazon employees and Bezos family members, and his book is the first in-depth, fly-on-the-wall account of life at Amazon. Many core elements of Amazon culture are all covered in details in this book:
6-pager
pitch (a.k.a. Press Release + FAQ pitch)
Working-backwards
methodology (a.k.a. starting from the customer first )
Amazon's Leadership principles
(i.e. 'Customer Obsession', 'Invent and Simplify', 'Bias for Action', and 10 more)
Amazon flywheel
(i.e. the virtuous cycle that fuels growth at Amazon)
and many more.
Brad Stone also provide origin stories of many business concepts that are now carry the 'The Amazon Way' brand. For example, he explained that Bezos got the idea of the business flywheel from Jim Collin's Good To Great book and turned that into the Amazon flywheel
:
Last but not least, the back stories of the inception of iconic Amazon products like Amazon Prime
subscription and Amazon Kindle
are covered in-depth.
So, if you're curious about how Amazon
works, this is the book to read.
About the author
Brad Stone is senior executive editor of the global technology group at Bloomberg News
and based in Bloomberg's San Francisco bureau.
Previously, Stone was a senior writer for Bloomberg Businessweek for which he has written numerous in-depth cover stories on leading technology companies, including Apple
, Google
, Facebook
, Twitter
, Yahoo
and Amazon
.
Prior to Bloomberg, he was a reporter for The New York Times
and Newsweek
magazine. (Source: Wikipedia)