Having been translated into 12+ languages, Universal Principles of Design is one of the most popular desk reference books for product design practitioner. It contains a catalog of visual and psychological explanations of 125 design principles
. If you're a product designer, the book will be a useful reference for every project. If you work with product designers, the book will help you communicate with them better. Some of the design terminologies explored in-depth include:
80/20 Rule
Weakest Link
Baby-Face Bias
Expectation Effect
Golden Ration
Ockham's Razor
Scaling Fallacy
and many more.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
About the authors
William Lidwell is a professor at the Gerald D. Hines College of Architecture at the University of Houston
. He also serves as director of innovation and development at the Stuff Creators Design Studio in Houston, Texas. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. (Source: Lynda.com)
Kritina Holden is a Human Factors specialist at Lockheed Martin–Space Operations
and NASA
.
Jill Butler is founder and president of Stuff Creators Design, an interaction design consultancy located in Houston, Texas. She has held teaching positions at the University of Houston
, Lone Star College – Kingwood (formerly Kingwood Community College), and the Texas Printing Education Foundation, where she taught courses in graphic design and graphic technology. (Source: Lynda.com)
Having been translated into 12+ languages, Universal Principles of Design is one of the most popular desk reference books for product design practitioner. It contains a catalog of visual and psychological explanations of 125 design principles
. If you're a product designer, the book will be a useful reference for every project. If you work with product designers, the book will help you communicate with them better. Some of the design terminologies explored in-depth include:
80/20 Rule
Weakest Link
Baby-Face Bias
Expectation Effect
Golden Ration
Ockham's Razor
Scaling Fallacy
and many more.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Side notes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
About the authors
William Lidwell is a professor at the Gerald D. Hines College of Architecture at the University of Houston
. He also serves as director of innovation and development at the Stuff Creators Design Studio in Houston, Texas. He frequently consults on matters of design and consumer experience with leading firms, including Harrah's, IKEA, Merrill Lynch, and Procter & Gamble. (Source: Lynda.com)
Kritina Holden is a Human Factors specialist at Lockheed Martin–Space Operations
and NASA
.
Jill Butler is founder and president of Stuff Creators Design, an interaction design consultancy located in Houston, Texas. She has held teaching positions at the University of Houston
, Lone Star College – Kingwood (formerly Kingwood Community College), and the Texas Printing Education Foundation, where she taught courses in graphic design and graphic technology. (Source: Lynda.com)